Case study 2-Emil Nava

Emil Nava

Emil Nava started off as a runner for film production companies such as Blink Productions. After working as a runner Emil graduated to Assistant Director where he would be able to manage video shoots. As a result of his success, he got signed to Academy, known as the biggest music video production company and then worked for Between the Eyes. He now works for Pulse and freelances OB Management. OB Management often work with Pulse Films, Rocket, Agile Films, Friends and Wonda. They describe themselves as "three straight up dudes who work out of Denmark Street London" with aims to nurture talent, work with production companies, work with record labels and match the right director to the right artists.

Emil's first budget music video was for the band Kid British and the song was called Our House.This music video had a budget of £20,000 and they filmed all of it in just one day. For the cast of the video they used local people this saved money, also the location of the film was in Manchester. The music video took around 2/3 days for editing this shows the very tight timescale some music videos have and the sort of budget some music video directors have to work with. This music video had 10 days of pre-production.   

The busiest for Emil has been that he has made 24 music videos in one year. When he staring shooting videos for independent labels, the budgets would be £5,000 to £10,000. His most expensive video to date has been for Jessie J and the budget was £160,000.


Jesse J - Wild was filmed by Nava and shows how his career has progressed from that of simplistic and rather low budget independent music video maker to a successful film maker of commercial artists such as Jesse J. When assessing this studio based video, the idea of the video seems to be to place emphasis on Jesse J with a pure white studio background which relates well to the content of the film in the sense that she is talking about her life and where she has ended up and how she has reached fame. Her iconic outfits and the purity of the studio represents the idea of fame and fortune and Nava has done a good job in directing the content of the video in the sense that he incorporates the supporting artists into the video to a great extent and allows the same message to be portrayed through these men.


Emil has taken a big step in the media industry by creating adverts which generally have a far higher budget and production value but allowed of less creative freedom. The advert that Emil directed was the L'Oreal ' Dare to be Different'. 


Emil's Top Tips include: 

Using Extreme Close Ups on faces wherever possible ; 
Do not shoot whole of video in medium shot/long shot. 
Similar to Sinead O'Connor- Nothing Compares to U and Godley & Creme - Cry

Case study 1- Jamie Thraves

Jamie Tharves made short films at university. One short film in particular that he made called 'Calling card' to get a 'foot in the door' with the video production company Factory Films. He experimented with short films at university to stimulate his career. Short films allow you to see where one strengths and weaknesses are. It also allows you to figure out what people like to see the most.. He began his music career by shooting 3 music videos where are relatively low budget videos of around £5000 each.

It all starts with the 'commissioner' from a record label sending a track to 5 - 10 directors. The directors then have to each submit a treatment. The treatment of the music video can be about anything, but the director has to make sure that their one is more unique and interesting so that it is chosen. The best treatment is chosen by the record label and is that director is commissioned to film the music video. All the work until this stage is unpaid. Only when the director is under a contract with the record label does he/she start earning an income.




Later on through his career he started to make more higher budget music videos such as Radiohead- Just which had a budget of £100,000. He was able to film this whole music video in three days. The video had what one would call a mini film as the storyline is about Radiohead performing in a flat somewhere, and on the pavement in front of the block of flats, there is a man who is laying there for no apparent reason.

Another well know music video that was made by Jamie Thraves that was well known is Coldplay 'The Scientist'. This music video had a budget of £200,000, again this was filmed in three days, This was an extraordinary video as everything had to play in reverse so Chris Martin had to learn to mouth everything in reverse whilst going in reverse.

Animatic

Here is the animatic for our music video.

Storyboard

Here is the storyboard for our music video.

Digipak

This is our finished Digipak and each individual palette.

Location sheet

For our music video we had chosen to use various locations to shoot our music video. First location we chose to film was on Simmons Drive, this was because the street was fairly empty during the whole day. The next two locations were various park(valance park and central park). We decided to use various parks because of the different equipment that both of them attain so it gave us a variety of different shots to use.

As well as the outdoor scenes we have plan to shoot a band sequence. We have chosen to do this in our schools drama studio with the big film lights to make the scene look as professional as possible.

Location Visit Sheet Programme Title: Music video Writer: Anoobisi Anub Producer: Jack Broadbent Director: Destiny Ogbeide Date: 20/10/15

Access to location via: Walking/Public transport Location Name: Simmons Drive/Valence Park/Central Park

Health and Safety Issues to note: Traffic People on Bikes Animals may cause harm

Potential Filming Problems : Cars blocking our shots During lunchtime and after school the area may become very busy making it hard to film. Stray animals

Additional Notes:  (map of area/weather forecast etc) Simmons drive Central Park Valence Park

Moodboard

Follow destiny's board Mood board-Unbelievable on Pinterest.