Case study 1- Jamie Thraves

Jamie Tharves made short films at university. One short film in particular that he made called 'Calling card' to get a 'foot in the door' with the video production company Factory Films. He experimented with short films at university to stimulate his career. Short films allow you to see where one strengths and weaknesses are. It also allows you to figure out what people like to see the most.. He began his music career by shooting 3 music videos where are relatively low budget videos of around £5000 each.

It all starts with the 'commissioner' from a record label sending a track to 5 - 10 directors. The directors then have to each submit a treatment. The treatment of the music video can be about anything, but the director has to make sure that their one is more unique and interesting so that it is chosen. The best treatment is chosen by the record label and is that director is commissioned to film the music video. All the work until this stage is unpaid. Only when the director is under a contract with the record label does he/she start earning an income.




Later on through his career he started to make more higher budget music videos such as Radiohead- Just which had a budget of £100,000. He was able to film this whole music video in three days. The video had what one would call a mini film as the storyline is about Radiohead performing in a flat somewhere, and on the pavement in front of the block of flats, there is a man who is laying there for no apparent reason.

Another well know music video that was made by Jamie Thraves that was well known is Coldplay 'The Scientist'. This music video had a budget of £200,000, again this was filmed in three days, This was an extraordinary video as everything had to play in reverse so Chris Martin had to learn to mouth everything in reverse whilst going in reverse.