History of pop video

The evolution of pop videos has developed since the earliest pop music video in 1929. Bessie Smith was one of the most popular Blues singer of the 1920's - 1930's. The first example of pop music video was shown in a short film called "St Louise Blue's" where one of Bessie's songs was featured. She was starred in the film and it was shown in cinemas for around four years.

 Influence from the Beatles 

Hard Day's Night was a defining work in the development of music videos. The musical segments were created in a film and led the way for modern music videos. The Beatles then took music videos to another level with films for Strawberry Fields Forever using techniques such as: reverse film effects - dramatic lighting - unusual camera angles -rhythmic editing

 MTV

MTV launched in august 1, 1981, New York City, New York, United States

This changed the the music industry and was seen as the golden era of music videos. MTV aired "Video Killed the Radio Star" by The Buggles. MTV doesn't just show music videos and music related news, but now with their many channels they are able to give the world entertainment as well as music. On February 1st 2011 they removed all music from their channel and put it onto their other channel called "MTV Music". They have many channels such as MTV Hits and MTV Base where they are able to reach millions of people across the world. With their social media platforms they are able to promote new upcoming artists, give people the latest entertainment and celebrity news and alert their viewers on the newest music videos. This network has changed the music industry completely as news and information about artists can be accessible from almost anywhere.  

 

Today

Nowadays people may watch videos for their own pleasure and not for the love of music. The quality of the music may not matter to most viewers as they are too engaged with the video. This may be down to corporate manages wanting to take advantage on exploited males and females instead of concentrating on the meaning of the lyrics. However, there are some artists that have music videos that relate to their song lyrics or express how they feel emotionally.