Evaluation Q.1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

Advert

Here is our finished music video advert.

Making of the advert

In order to create our Magazine Advert we used Adobe Photoshop CS6 to edit pictures that we took from Google Images and that we took ourselves. We took this picture from Google Images as we thought that it would catch the eye and would be suitable for our Advert.We first collected a background image that we wanted off of google and downloaded it and made it the base of our advert. In a different window we then cut ourselves out and placed us in our respectable positions, we also cut out the coins and put it behind us. After this we implemented all of the music website that it would be available on and then put in all the additional details such as the website, the date it comes out and where it would be live.

After we selected our image and put it into Photoshop, our next task was to make it a suitable size and shape for the advert. We didn't want to crop or resize as the image would look too edited and look cheap. In order to solve this we used 'Content-Aware Scale'. This works by getting rid of 'empty' space and altering the picture size without massively effecting the image.

Music video

Here is our finished music video product 'Unbelievable'

History of pop video

The evolution of pop videos has developed since the earliest pop music video in 1929. Bessie Smith was one of the most popular Blues singer of the 1920's - 1930's. The first example of pop music video was shown in a short film called "St Louise Blue's" where one of Bessie's songs was featured. She was starred in the film and it was shown in cinemas for around four years.

 Influence from the Beatles 

Hard Day's Night was a defining work in the development of music videos. The musical segments were created in a film and led the way for modern music videos. The Beatles then took music videos to another level with films for Strawberry Fields Forever using techniques such as: reverse film effects - dramatic lighting - unusual camera angles -rhythmic editing

 MTV

MTV launched in august 1, 1981, New York City, New York, United States

This changed the the music industry and was seen as the golden era of music videos. MTV aired "Video Killed the Radio Star" by The Buggles. MTV doesn't just show music videos and music related news, but now with their many channels they are able to give the world entertainment as well as music. On February 1st 2011 they removed all music from their channel and put it onto their other channel called "MTV Music". They have many channels such as MTV Hits and MTV Base where they are able to reach millions of people across the world. With their social media platforms they are able to promote new upcoming artists, give people the latest entertainment and celebrity news and alert their viewers on the newest music videos. This network has changed the music industry completely as news and information about artists can be accessible from almost anywhere.  

 

Today

Nowadays people may watch videos for their own pleasure and not for the love of music. The quality of the music may not matter to most viewers as they are too engaged with the video. This may be down to corporate manages wanting to take advantage on exploited males and females instead of concentrating on the meaning of the lyrics. However, there are some artists that have music videos that relate to their song lyrics or express how they feel emotionally.

Audience feedback

As well as getting some people to watch our music video and comment about it we had also made a survey monkey which some viewers had shared their thoughts about the music video on. Here are some of the results as of now. On survey monkey the results were mixed however in real life they were mostly positive. The feedback consisted of:

Positive

• There was a good variety of different shots 
• The variety of different locations kept the video pleasing to watch
• Good use of the split-screens and they weren't overused
•   The lip syncing was sync up pretty well
• They appreciated how childish the video was allowing them to enjoy it more 

Negative

• To many shadows during the band sequence 
• It would've been nice to have different locations for the lip syncing
  
  

Here is a picture of people watching the actual video:

Purpose of a music video