Case study 3-Alex Southam

Alex Southam

Alex Southam also freelanced for OB Management. He trained as a lawyer at first but then decided to go on and head in anew direction and worked in the film industry. He started by making music videos to learn 'the trade'.  He has worked for Agile Films who describe him on their website as: „Alex Southam is an exciting new talent, working in a dizzying variety of styles across live action and animation. Entirely self taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012.‟ 

To begin with Southam undertook all the tasks on his videos such as : the camera, the lighting, editing and he now uses a director of photography. Southam likes the format of music videos as, 'you can try new techniques and can have real artistic freedom'. He is less keen on commercials as they allow 'much less freedom'. He uses Vimeo to showcase his videos -this is becoming  an increasingly important platform as it is considered to have 'higher status' than youtube.

Southam likes the format of music videos as,'you can try new techniques and can have real artistic freedom' He is less keen on commercials as they allow for 'much less freedom' He uses Vimeo to showcase his videos – this is becoming an increasingly important platform as it is considered to have 'higher status' than YouTube.

His breakthrough came with the video Tesselate for Alt J. This video had a budget of £10,000 and it took 1 day to shoot.